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Joy Jeans is a young, dynamic developing brand.
New York, Hip-Hop Culture & Street Style for Digital Generation Kids have become the basis of the concept.
All images have the properties of multifunctionality, ergonomics and convenience which are the slogan of makers.
Joy Jeans includes the following linears: Joy Kids, Joy Sport, Joy woman, Joy Assesories.
The brand takes an active part in fashion shows, where a special Fashion “Khoreo” is created for each collection to allow fashion connoisseurs to immerse themselves in the philosophy of the proposed lifestyle.