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EnglishThis year, EURASIAN FASHION WEEK will be held under the concept “MURA. Silent Codes.”
Heritage is not the past. It is a living energy that continues to live within us, even if we are not always aware of it. MURA. Silent Codes is a story about the invisible signs a person carries through generations. We want to show that heritage may sound silent, but it is precisely this that shapes our identity.
The concept of MURA. Silent Codes unfolds through three stages – “See. Hear. Speak”:
See:to see, discern, and accept the truth
Hear:to hear the inner voice
Speak: to express oneself and speak about what is important through fashion
EURASIAN FASHION WEEK guests will be treated to a unique opening performance—the DISSONANCE.02 collection.
EURASIAN FASHION WEEK Fall-Winter 2026-27 Program:
Fashion shows by Kazakhstani and international designers
May 13, 6:00 PM
- MINAVARA
- DJADI
- VERA SHASHERINA (Россия)
- BLACK BURN
- GALIIA (Россия)
- VEGAN TIGER (Южная Корея)
- SUN SERGIO
- DELICIA
- RINA COLLECTION (Россия)
- HUSL SPORT
- TOMOYOV
The headliner of Season 11 is the South Korean brand Vegan Tiger, founded by designer Yang Yoon-ah. The brand operates at the intersection of fashion, sustainability, and cultural reinterpretation. It adheres to a cruelty-free philosophy and uses eco-friendly alternative materials, including Hanji leather, an innovative plant-based material inspired by traditional Korean paper. The brand has an active international presence in Seoul, New York, Paris, and Milan.
At EURASIAN FASHION WEEK, BURN will present a landmark project – a collaboration with designer Aray Bektursyn.
The QARA BURN collaboration will be a visual reflection of Karaganda’s industrial aesthetic and cultural heritage. Through deep, dark shades, ethnic motifs, and avant-garde silhouettes, the designer reimagines local identity, integrating it into the context of contemporary global fashion.
For BURN, this initiative represents an important step in supporting young talent and an opportunity to showcase Karaganda’s distinctive aesthetic internationally.
KIDS FASHION DAY
May 14, 12:00
- BENETTON
- UKULIM
- BELLA SOPROMADZE BRAND
- INJUBABY
- AISHÉ & AYLI
Kinopark, in collaboration with Tiger Films, launched the film project “Erekshe” with the support of the Kazakhstan Boccia Federation. As part of KIDS FASHION DAY, active boccia athletes Kuanysh Askarbekov and Itiana Shingiskhanova, whose stories inspired the film, will appear on the catwalk at EURASIAN FASHION WEEK. “Erekshe” is a story of fortitude and equal opportunity. All proceeds from the film’s distribution will support children with disabilities.
Children with special needs, including those with cerebral palsy and cancer, will also take part in the BENETTON fashion show. KIDS FASHION DAY emphasizes the importance of building an inclusive society—an environment with equal opportunities for all.
Furthermore, talented young designers will present their collections for the first time: 13-year-old Aylin Maulet with her brand AYLI will show a collection of evening wear, and 12-year-old Aysha Zhandarbek will present a glamorous business collection for her brand AISHÉ.
ETHNO FASHION DAY
May 14, 6:00 PM
- REBIRTH
- LO ZARATA
- INNES
- EREN
- NURASEM
- MALIQUE
The EURASIAN FASHION WEEK catwalk will showcase collections from the finalists of the Zhas-Orken 2026 international design competition.
EURASIAN FASHION WEEK thus becomes the first platform in Kazakhstan that supports young designers and creators through fashion, discovers new talent, and creates a space for the development of the contemporary fashion industry.
EURASIAN FASHION WEEK is organized by Models Production.
KOKTOBE HALL will be the venue for the International Fashion Week.
SADU HOTEL, which will host international guests of EURASIAN FASHION WEEK, has been chosen as the official hotel.
THE FOREST HILLS and VISIT ALMATY are the official partners of EFW 2026.
We thank the official media partners of the season for their support: NTK TV Channel, GALAMAT MEDIA, KINOPARK, RTS DECAUX, MUZZONE TV Channel, and TICKETON.
The brand ambassadors for EURASIAN FASHION WEEK 2026 include renowned Kazakhstani bloggers, influencers, and media personalities: Zhanna Akhmetova, Naima Baisafa, Nurai Zhetkergen, Amina Yesimzhan, Kuralai Idrisova, Aida Kurmangaliva, Aidana Sakhari, Asel Kassymbek, Veronika Ten, Kamila Low, Medina Zhalgasova, Tamiris Zhangazinova, Indira Makhanova, Aliya Buteyeva, Asiyat Isembayeva, Laura Mukhtar, and Alina Li.
A press conference for media representatives will be held at 5:00 PM on May 13th in KOKTOBE HALL. Shows by Kazakhstani and international designers begin at 7:00 PM. Address: 35A Omarova Street.
Press and partner contacts:
Asel Akopyan,
PR Director, EURASIAN FASHION WEEK
Phone: +7 (707) 787 56 00
E-mail: press@eurasianfashionweek.com