SS brand was created in 2004. Its inspiration was the fashion designer from Kazakhstan Sergey Shabunin. The ideas that form the basis of the work of the designer of the brand SS is the sublimation of folklore’s essence with the modern fashion. The integrity of the collections of the brand SS is achieved by using high quality textiles and well-calibrated colors.
One of the main methods of the designer is combining different textured materials in one product. Another distinctive feature of the SS brand’s collection is the use of an extensive color palette in the works. The combination of seemingly incongruous colors and textures of fabrics is the main feature of the collections of the brand SS.
Using the handmade features – hand knitting, rolling of fabrics, various techniques for performing embroidery, artificial aging, his own prints – create the style of the brand.
The audience of the SS brand is always a confident inhabitant of metropolis, thirsty for new emotions and impressions. She loves the holidays and being the center of attention, visits all the fashionable events and does not miss a single exhibition of Expressionists, because most she is herself is the epitome of expressionism.