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Sergey Shabunin is a fashion designer with many years of experience in the industry, for whom fashion is a means of self-expression. His passion for fashion began at an early age, and since then, Sergey Shabunin has strived to create unique and expressive collections that reflect his individuality and vision.
What inspired you to create the collection for this season’s EFW?
My inspiration for this season’s EFW collection was nature and human interaction with it. I wanted to show how heritage can be preserved while adapting it to modern realities.
What key ideas/themes are reflected in the collection?
The key ideas of the collection include sustainability, diversity, and self-expression. I strived to create pieces that are not only beautiful but also deeply meaningful, emphasizing the importance of individuality.
Is there a particular look or element that stands out to you in the collection?
The collection’s central theme is a combination of classic tailoring and contemporary details. It symbolizes the harmony between the past and the present, as well as a commitment to innovation.
What does participating in EFW mean to you?
For me, participating in EFW is an opportunity to present my work to a wider audience and exchange ideas with other designers. It’s a platform where I can showcase my concepts and be inspired by the work of my peers.
How did you get into fashion?
I got into fashion through studying at specialized universities and interning with renowned designers. This path allowed me to develop my skills and understand how the industry works from the inside.
What inspires your work?
My work is inspired by the interaction with materials and the creation process itself. I also draw inspiration from travel, art, and the cultures of different countries.
What has been the most significant moment in my career?
The most significant moment in my career was participating in an international exhibition where I presented one of my first collections. This gave me confidence and opened up new opportunities for collaboration.
How would you describe yourself in three words?
If I had to describe myself in three words, they would be: creative, goal-oriented, and open.
What inspires you outside of fashion?
Outside of fashion, I’m inspired by nature, literature, music, and people. These sources help me find new ideas and approaches to design.
Your Brand Philosophy
My brand is a reflection of my vision of fashion, based on the principles of sustainability and individuality. We strive to create pieces that are not only beautiful but also meaningful, becoming part of each person’s story.