Zhadyra Qonar brand was founded by designer Jumanova Zhadyra. The success story dates back to December 2009, opening the Kumic-Oner studio for the design and sewing of women’s and children’s clothing in Aktau. In September 2013, having moved to Astana, Zhadyra continued her business. In the spring of 2014, she studied with the founder of the unique Lyubax design methodology Lyubov Yakovlevna Aksyonova in Moscow and became a regional representative in Astana with the right to study and issue a diploma. At the same time, the studio was rebranded and the brand became known as “Joob fashion”.
In May 2015,Zhadyra performed with the first collection at the San Men Sahna international festival, after which she’d took a corner at the Hanum Collection Showroom. In 2018, after certain personal events, the Joop fashion brand was renamed Zhadyra Qonar. The brand works in the middle-up segment. The collections use natural fabrics made in Italy and France. In account of the brand, cooperation with many stars of the Kazakhstan stage. At the moment, a collection is being created to participate in the show in Turkey (October 2019) and Italy (spring 2020). Zhadyra’s audience is self-confident, ambitious and successful women who value high quality, excellent fit and unique individual style of their products.
At the Eurasian Fashion Week, a collection of “Sumbil Shashty Aru” will be presented – “Beauty with unusual braids” by Jadra Qonar is strict lines, natural shades of fabrics, chiffon decor in the form of braids with a message to the history of the Kazakh people, for which hair had a sacred meaning and were considered the main symbol of female beauty and tenderness.