EURASIAN FASHION WEEK presented Key Visual SS 2026

PRESS-RELEASE

EURASIAN FASHION WEEK presented Key Visual SS 2026, created using artificial intelligence technologies.

EURASIAN FASHION WEEK (EFW) has officially unveiled its new Key Visual for the Spring/Summer 2026 season, created with the help of AI. The creative team combined artificial intelligence and original direction to create a symbolic image of the “New Silk Road of Fashion.”

The key visual reveals the brand’s philosophy through the visual metaphor of a journey—from the past to the future, from tradition to innovation.

The viewer travels from an ancient chest hidden in darkness and ice to the shining EURASIAN FASHION WEEK logo. Inside, miniature caravans of camels come to life, becoming a symbol of the connection between history and modernity.

The key focus of the video is the symbolism of an eclipse, in which the sun and moon, light and darkness merge. This symbol becomes a metaphor for the brand, emphasizing the connection between opposites and cultures in the EFW space.

The conceptual inspiration for the video came from Kazakh artist and neurodesigner Riz Esentaev, as well as EFW art director Su-Jin-Yu Ilyakhat.

Well-known bloggers and influencers were featured as models in the story. Ramina Taipova, Aigerim Berdalieva, Zhanna Akhmetova, Karina Syzdykova, Olga Kim, and Bota Mia participated in the Key Visual video.

Inspired by the aesthetics of the Great Silk Road, the video combines images of the desert, caravans, and sandstorms with images of “frozen muses” — guardians of beauty and traditions, frozen in ice. Gradually, the ice melts, and the girls walk onto the catwalk in the middle of the desert—under the sign of an eclipse, symbolizing the birth of a new fashion path. The final accent is the shining EURASIAN FASHION WEEK logo and the slogan: “The New Silk Road of Fashion.”

Su-Jin-Yu Ilyakhat, Art Director of EURASIAN FASHION WEEK:

For us, this visual is not just a graphic symbol, but a visual poem. We used AI as a tool to connect the past and the future, to create a story in which traditions come to life in digital aesthetics. This image will become a symbol of a new stage for EFW, where fashion moves as freely as caravans on the Silk Road.”

Key Visual SS2026 features dynamic editing, asymmetrical composition, and contrasting elements—cold ice and hot desert. The musical accompaniment combines dramatic accents with oriental motifs, enhancing the atmosphere of travel.

Official account: @efw.kz
Media accreditation: +7 778 0000 927
PR Director: Alena Alferova
E-mail: press@eurasianfashionweek.com

EURASIAN FASHION WEEK SS 26
October 22, 23
Almaty, KokTobe Hall

Tickets on the Ticketon.kz website

THE GREAT SILK ROAD — K-VISUAL 10 ЮБИЛЕЙНОГО СЕЗОНА SS 26

General producer:
@irina_baizhanova
Official Instagram
@efw.kz
Organizer:
@modelspro_kz
General partner:
@koktobe.hall
Official partner:
@kazzinc_official
Art director & Idea:
@ilyahat
AI artist:
@riz_esentaev

The models are EURASIAN FASHION WEEK brand ambassadors: